Partners | Discover Crystal River Florida

Citrus County Partners In Tourism

Committed to delivering unique and unparalleled experiences that enrich the lives of Citrus County’s visitors and residents

The Citrus County Partners in Tourism (PIT) program provides invaluable exposure to visitors, information and education to hospitality partners throughout Citrus County, the Nature Coast. Whether it’s a hotel, restaurant, tour operator, attraction or service provider, the Citrus County Partners In Tourism team’s primary goals are to connect partners to the valuable spending that visitors bring to ALL of Citrus County and help to grow their businesses. Through effective networking opportunities, targeted advertising, promotional events and industry research and information, the team delivers access to countless ways we are fueling Citrus County’s strong visitor economy.

Partner Benefits

When you join Citrus County Partners in Tourism, you join a network of more than 600 dedicated hospitality and tourism businesses who are invested in growing their businesses and Citrus County’s visitor economy as a whole. Below is just a sampling of the types of benefits partners are provided. The team recognizes that each business is different and works to build customized partnerships to meet partner needs.

Partner Events

Citrus County’s Partners in Tourism is consistently working to schedule virtual and in-person opportunities to help partners learn, network and create new and innovative ways to grow their business. Through regular programming like Monthly Mixers, partners get exclusive access to learning about travel trends, Citrus County’s marketing campaigns and what is coming NEXT. In addition, to future events such as Annual Tailgates, Partner Orientation and Partner Appreciation Month connect businesses with fellow partners and the Discover Crystal River (DCRFL) staff through networking opportunities.

Access to Research & Marketing

Discover Crystal River is a data-driven agency with an “In The Know” approach of traveler trends and motivators as well as leading edge tourism industry research. Partners can easily plug into this beneficial stream of data through our digital, virtual and in-person opportunities the program offers. In addition, DCRFL is charged with building destination awareness and driving visitation to Citrus County. Learn how DCRFL is accomplishing this through strategic marketing plans and how businesses can gain visibility through these complementary assets spanning digital content on the website, special campaigns, social media and more.

FAM Tours

At Discover Crystal River, we host dozens of FAM Tours a year to promote our area to a wider audience than we could typically reach on our own. FAM is short for Familiarization – So, a FAM Tour is where we create a trip itinerary for a travel agency, international tour operator, content creator, influencer, podcaster or travel journalist to become familiar with what the county has to offer visitors. Our FAM Tours are always unique as we strive to use a variety of hotels, activities, and restaurants, as well as attraction operators across the county. In most cases, our VIP guests have a large following made up of travel enthusiasts, whether it’s a popular social media influencer, or a well-known publication such as Southern Living. In addition, we bring in travel agents from around the Globe for FAM Tours to better enable them to sell our destination to their clients. When you and your company are part of a FAM Tour, you’ll get featured media coverage that will bring more awareness to your business, reaching a new and wider travel fan base. We would love for you to join us as a preferred partner for our FAM Tours, and you can do that just by joining us for Partners In Tourism. (PIT)

Pick Your Date to Host (Don't Miss out!)

Partners are encouraged to choose a date to be the host for a Partners In Tourism meeting. It's a fabulous way to showcase your business to other leaders in the community. You'll be given space on the schedule to provide a tour for the 25-40 partners that attend, along with time to speak about your business and what you have to offer. Contact us for details when you're interested in being featured during one of our PIT breakfast mixers.

PIT meetings will be held every 3rd Wednesday of each month, from 8:30 am – 10:00 am. First meeting to be hosted by Citrus County Tourism team.

Our First PIT Event will be held May 15, 2024

Future dates: 
June 19, 2024 - PaddleTail Waterfront Lodge 
July 17, 2024
Aug. 21, 2024 - Old Courthouse Heritage Museum
Sep. 18, 2024
Oct. 16, 2024 – Plantation Resort on Crystal River
Nov. 20, 2024
Dec. 18, 2024

Upload Your Events

Promote your events with us and get the word out! It's easy and quick with our do-it-yourself Events portal.

Submit Your Citrus County Event (

Power of Tourism

2022 Visitor Impact Report

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Sponsored Content Opportunities

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